Paid ads ยท Small business
Muon builds and manages Google Ads and Meta ads for local businesses, with every call and form tracked back to the ad. $97 a month per channel, plus a one-time $349 setup. Your ad budget stays separate.
The short answer
Muon sets up and manages paid ads for local businesses on Google Ads and on Facebook and Instagram. Management is $97 a month per ad channel plus a one-time $349 setup, with or without a plan. Your ad budget is paid to Google or Meta directly, so you always see exactly what was spent. Ads point to the page that matches the search, and calls and forms are tracked so you can see which ads bring in work.
Campaigns target the searches people make when they need the service, with negative keywords to filter out job seekers, DIY questions and the wrong service.
Each ad points to the page that answers that search, not the home page, so visitors find what they clicked for.
Calls and form leads are tagged with the ad that brought them in, so you can judge each campaign on booked work.
Pricing
| Item | Cost | Notes |
|---|---|---|
| Management | $97 a month per channel | Google Ads is one channel. Facebook and Instagram together are one, since they run from the same Meta ad account |
| Setup | $349 one time | Per business, not per channel. Most of the time goes into getting account access and tracking in place |
| Ad budget | You decide | Paid to Google or Meta directly, on your own card, separate from our fee |
| Contract | None | Month to month, on its own or added to Tech Partner or The Foundation |
Before you set a budget, how much a lead should cost shows how to work out a cost per lead you can afford, and SEO vs. Google Ads for contractors compares ads with SEO.
Getting started
01
We get access to your ad accounts, set up call and form tracking, choose landing pages and launch the first campaigns.
02
Search terms are reviewed and negative keywords added, ad copy is tested, and budget moves toward what brings in leads.
03
Campaigns are adjusted as results come in, and you see spend, leads and cost per lead for each channel.
Ads can start bringing in leads soon after launch, but the first weeks are for learning which searches and audiences turn into work.
Other options
For many trades, Google’s Local Services Ads with the Google Guaranteed or Google Screened badge sit above the regular ads. We help you apply and set them up. Google decides whether you qualify after its own checks of licences, insurance and background. Whether they pay off depends on your trade: read whether Local Services Ads are worth it first.
Straight answers
Our fee is flat per channel. It does not grow when your budget does.
Your budget is billed by Google or Meta to you, so every dollar is visible in your own account.
No contract. If the ads are not working, you can stop.
Questions
$97 a month per ad channel plus a one-time $349 setup. Google Ads is one channel, and Facebook and Instagram together count as one. Your ad budget is separate and paid to the platform.
It depends on your trade, your area and what a job is worth to you. We work out a budget with you on a call, starting from the cost per lead you can afford.
No. Ads management works on its own, or alongside Tech Partner or The Foundation.
No. The fee is a flat $97 a month per channel, whatever you spend.
Ads can bring in calls soon after they launch. The first few weeks are spent learning which searches convert and cutting the ones that do not.
You do. The accounts and the data stay in your name, and you can keep them if you leave.
Book a short call and we will look at your market, a sensible starting budget and which channel to start with.
The science of getting found locally
Local SEO, websites and ads for small businesses. Based in Dover, Ohio. Working with businesses across the US.
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