Local SEO · Small business
Local SEO for small businesses: your Google Business Profile, your website and your directory listings, worked on together every month and measured with a geo-grid of where you actually appear. Month to month, from $299.
No contracts · No setup fee · No ranking guarantees
Example geo-grid49 points
Top 34 to 78 to 1516 and lower
The short answer
Local SEO is the work that helps a business appear when people nearby search for its services, in the map results and in the regular results below them. Muon manages your Google Business Profile, builds pages for the services and places you want more work from, keeps your directory listings consistent, and tracks every call and form. Plans run month to month from $299, and we measure progress with geo-grid scans rather than a single ranking.
How Google decides
Google says local results are mainly based on relevance, distance and prominence, which it also calls popularity. It also says there is no way to pay for a better local ranking. Here is what each one means and what we work on.
| Factor | What Google means | What we work on |
|---|---|---|
| Relevance | How well your profile matches what someone searched for | Accurate categories, services and descriptions on your Google profile, plus a page on your site for each service you want to be found for |
| Distance | How far you are from the person searching | You cannot move your business, so we make sure your service area is clear and build pages for the towns you actually serve |
| Prominence | How well known your business is, including reviews and links from other websites | Consistent listings across directories, a steady routine for asking every customer for a review, and content other sites have a reason to reference |
What you get
The work is the same whichever plan you start on. The Foundation adds more content and the review and listings routines.
Both plans
Categories, services, hours and service areas kept accurate, regular posts, real photos, and replies to reviews.
Both plans
A new page every month on Tech Partner, written around a service or a town you want more work from.
Both plans
Speed, indexing and site structure checked and fixed, so Google can read every page you publish.
Both plans
Every call and form lead tagged with where it came from, so you can see what is working.
Foundation
Posts that answer the questions your customers ask before they call, each linked to the right service page.
Foundation
Your name, address, phone and hours kept consistent across 70+ directories, and a review routine that asks every customer, not just the happy ones.
How we measure it
Checking one keyword from one spot hides the real picture, because map results change block by block. A geo-grid checks your map position from dozens of points across your service area, so you can see where you show up and where you do not. You get a scan at the start and regular scans after, next to your call and form numbers. The guide to reading a local SEO heat map explains how to read one.
If you already pay someone for SEO, how to tell if your SEO company is working lists the numbers worth asking for.
Getting started
01
A geo-grid scan of your service area, a check of your Google profile, website and listings, and the technical fixes that stop Google reading your pages properly. Call and form tracking goes live.
02
New pages for your most important services and towns, regular Google profile posts, and on The Foundation the listings sync and review routine start.
03
A second geo-grid scan compared with the first, alongside your call and form numbers, and a plan for the next quarter based on what moved.
How fast the map results move depends on your market and where you start. Some changes show within weeks, steady results across a whole service area usually take several months.
Plans
| Tech Partner | The Foundation | |
|---|---|---|
| Price | $299 a month | $950 a month |
| Google Business Profile | Managed | Managed |
| New content | 1 page a month | 1 page plus 10 local SEO posts a month |
| Directory listings | Add-on, $99 a month per location | Included for your first location |
| Review generation | Not included | Included |
| Call and form tracking | Included | Included |
| Best for | Getting your profile and site in order, one page at a time | Growing leads across a wider service area |
Both plans are month to month with no setup fee. Several locations or a crowded market get a custom quote. Everything is on the pricing page, and Tech Partner has its own page. If you are weighing SEO against buying leads, SEO retainer vs. pay per lead compares the two.
Straight answers
Google says nobody can pay for a better local ranking. Anyone who guarantees a top spot is guessing.
Paid links and paid or incentivized reviews break Google’s rules and can get reviews removed.
Plans are month to month. If it is not working, you can leave.
You see the same geo-grid scans and call and form numbers we do.
Questions
Muon's plans are $299 a month for Tech Partner and $950 a month for The Foundation, both month to month with no setup fee. Directory listings are a $99 a month add-on per location on Tech Partner and included for the first location on The Foundation. Several locations get a custom quote.
It depends on your market and your starting point. Fixes to your Google profile and website can change map visibility within weeks in some areas, while steady results across a whole service area usually take several months.
No. Google states there is no way to request or pay for a better local ranking. We improve the things Google looks at and show you the results with geo-grid scans.
Yes. The map results are built from Google Business Profiles, so a complete, accurate profile is the starting point. If you do not have one, we help you set it up.
Yes. Muon is based in Dover, Ohio and works with businesses across the US. The work is done remotely, so where you are does not change what we do.
A geo-grid checks where your business appears in the map results from many points across your service area, instead of one. It shows which neighborhoods you show up in and which you do not.
The free audit pulls your keyword rankings and checks your site’s technical health, then gives you a prioritized list of what to fix. It comes back within 24 hours.
The science of getting found locally
Local SEO, websites and ads for small businesses. Based in Dover, Ohio. Working with businesses across the US.
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