Case Study: Maximizing Real Estate Success

Explore how TFS Properties expanded its online presence and client base in the competitive real estate market by leveraging Muon Marketing's tailored Local SEO strategy in this case study, showcasing the power of SEO for growth and success in the industry.

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homepage of a 1031 exchange company built by Muon


In the competitive real estate market, 1031 exchange agents face unique challenges in attracting new clients and differentiating themselves from other agents. This case study highlights the success of TFS Properties, a 1031 exchange real estate agency in Los Angeles County, in expanding its online presence and client base by leveraging Local SEO services provided by Muon Marketing. Through a tailored strategy, the agency significantly improved its visibility, lead generation, and revenue.


Company: TFS Properties
Location: Los Angeles County
Services: 1031 Exchange Real Estate Services, Investment Property Acquisition, and Property Management
Size: 5 Employees
Year Established: 2012


TFS Properties struggled to attract new clients and faced fierce competition from other real estate agents in the area. Their website had low search engine rankings, poor local search visibility, and a limited online presence, which hampered their ability to generate leads and close deals.


  1. Improve TFS Properties’ visibility in local search results
  2. Increase organic traffic to the website
  3. Generate more qualified leads for 1031 exchange services
  4. Enhance the agency’s online reputation and authority in the real estate field

Strategy & Implementation

Muon Marketing implemented a comprehensive Local SEO strategy tailored specifically for TFS Properties, which included:

  1. Keyword Research: Identifying high-traffic keywords related to 1031 exchange services, investment properties, and the Los Angeles County area.
  2. On-Page Optimization: Updating website content, meta tags, and headers to include targeted keywords and improve user experience.
  3. Local Citations & Directories: Ensuring consistent and accurate business information across various online directories, including Google My Business, Yelp, and real estate-specific platforms.
  4. Content Marketing: Creating informative and engaging blog posts, articles, and other content to showcase TFS Properties’ expertise and authority in the 1031 exchange field.
  5. Online Reviews: Encouraging satisfied clients to leave positive reviews on Google, Yelp, and other relevant platforms to enhance the agency’s reputation.
  6. Link Building: Building high-quality backlinks from authoritative sources to improve the website’s domain authority and search rankings.


After implementing Muon Marketing’s Local SEO strategy for six months, TFS Properties experienced:

  1. 180% increase in organic traffic to the website
  2. Top 3 rankings for 85% of targeted keywords in local search results
  3. 150% increase in qualified leads for 1031 exchange services
  4. 110% improvement in online reviews and ratings


Muon Marketing’s Local SEO strategy delivered exceptional results for TFS Properties, boosting their online presence and lead generation. By increasing visibility, enhancing their reputation, and targeting the local market, the agency experienced a significant uptick in qualified leads and ultimately, an increase in revenue. This case study demonstrates the effectiveness of a tailored Local SEO strategy in the competitive real estate industry, making it a crucial investment for businesses seeking to grow and thrive.

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